Pricing
Start free. Upgrade when you need more. Every plan includes the planning, the creating and the publishing — the difference is how much AI content you make each month and how many brands you run.
Prices are in Indian rupees and include everything. There is no setup fee, no per-post charge and no contract. Cancel a paid plan whenever you like.
The three plans
| Free ₹0 Forever · no card | Most popular Pro ₹1,999 Per month · ₹19,990 yearly | Ultimate ₹9,999 Per month | |
|---|---|---|---|
| CreditsSpent when AI creates | 500welcome credits, once | 3,000every month | 15,000every month |
| Roughly that many AI images | About 25 | About 150 | About 750 |
| Branded template posts | Unlimited | Unlimited | Unlimited |
| Brands | One | Up to three | Unlimited |
| Monthly content calendar | Yes | Yes | Yes |
| Festival and occasion calendar | Yes | Yes | Yes |
| Scheduling and publishing | Yes | Yes | Yes |
| Carousels and AI edits | — | Yes | Yes |
| Instagram insights | Basic | Full | Full |
| Watermark | Yes | None | None |
| Team access | — | Yes | Collaboration |
| Support | Priority | ||
| Start free | Choose Pro | Talk to us |
Which plan is for you
Free is for a business that wants to stop staring at a blank screen. One brand, 500 credits to see what Wowly makes for you, and unlimited branded template posts after that. No card, no expiry, not a trial.
Pro is for a business that wants the whole month handled. 3,000 credits is roughly 150 AI images a month — comfortably more than one a day — plus carousels, AI edits, no watermark, and the full picture of how posts performed. Most single-location businesses land here.
Ultimate is for agencies and teams running many brands at once. Unlimited brands, 15,000 credits, collaboration and priority support.
How credits work
A credit is what Wowly spends when it makes something with AI. An AI image costs about 20 credits, so 500 credits is roughly 25 images. Planning, scheduling, captions, hashtags and publishing do not cost credits — only the AI creation does.
Branded template posts never spend credits. That matters when your credits run low: your approved schedule keeps running rather than going quiet, and you can buy more credits whenever you want them.
Questions about billing
Is the free plan a trial? No. It is free forever, with no card and no expiry.
Can I cancel anytime? Yes. Subscription credits are usable for as long as the subscription is active.
Is yearly cheaper? Yes. Pro is ₹19,990 a year rather than ₹23,988 — two months free.
Can I change plans later? Yes, in either direction, whenever you like.
More answers are on the frequently asked questions page.
Wowly Studios is launching soon
We are in early access. Join now and you keep your place, your 500 welcome credits and no card requirement when the app opens.