Frequently asked questions
Everything about planning, creating, approving, publishing and credits. If your question is not here, email hello@wowlystudios.com and a person will answer.
The basics
What is Wowly Studios? An app that handles social media content for a small business. Wowly, the AI agent inside it, plans a monthly content calendar, creates each post with its image, caption and hashtags, and publishes the ones you approve to Instagram. You review the work rather than make it. There is more about the agent itself on the Meet Wowly page.
Do I need to write prompts? No. Wowly provides guided choices, ready ideas and natural conversation. You can create content by selecting a goal, format and direction without writing a long creative prompt.
Do I need design skills? No. There is no canvas, no template library to browse and no layers. Content arrives finished, and you approve, edit or regenerate it.
How is this different from Canva or ChatGPT? Canva gives you a blank canvas and templates to design with. ChatGPT gives you an answer you still have to turn into a post. Wowly decides what to post, makes it, and publishes it on a schedule you approved. The comparison page goes through this properly.
Planning
Can Wowly plan my entire month? Yes. Wowly can suggest a balanced monthly content calendar using your business goals, previous topics, upcoming occasions and preferred content mix. You review and approve the plan before it moves forward. See how the content calendar works.
Does it know about festivals? Yes. Diwali, regional festivals, national days and seasonal moments are surfaced early, so the post is ready before the date rather than after it.
Creating
What kinds of content can I create? Branded images, carousels, short videos with a voice-over and background music, offer flyers, e-flyers and e-posters, educational content, brand stories, captions, calls to action and hashtags.
Will the content match my brand? You can set up your logo, colours, tone, audience, products, services and your own Do's and Don'ts. Wowly uses that brand memory while planning and creating.
Approving and publishing
Can I approve posts before publishing? Yes. You can approve, edit, replace, regenerate, reschedule or skip content. You decide which approved plans can publish automatically.
Can Wowly publish directly to Instagram? Yes, after connecting a supported Instagram Business account. Approved posts can go out on autopilot at the scheduled time, or you can use Wowly only for planning and creation without connecting Instagram.
Which social platforms does Wowly publish to? Instagram, through a connected Instagram Business account. You can still use Wowly to plan and create content for anywhere else and export it yourself.
Plans and credits
How much does it cost? Free is ₹0 forever with 500 welcome credits and no card. Pro is ₹1,999 a month or ₹19,990 a year. Ultimate is ₹9,999 a month. Full detail is on the pricing page.
What is a credit? What Wowly spends when it creates something with AI. An AI image costs about 20 credits, so 500 credits is roughly 25 images. Branded template posts do not spend credits.
What happens when credits run out? Your plan determines the available AI creation credits. Template-based content can continue supporting approved schedules, and additional credits can be purchased when needed.
Can an agency run several brands from one account? Yes. Free covers one brand, Pro up to three, and Ultimate unlimited brands with team collaboration and priority support.
Availability
Is Wowly Studios available yet? Not yet. We are in early access ahead of launch on Android and iPhone. Joining saves your place and your 500 welcome credits.
Is Wowly only for businesses in India? No. Wowly is being built in India with the needs of small businesses in mind, including users who do not want to write complex prompts. The product is designed for businesses in India and other markets.
What about my data? The privacy policy covers what is stored and how to delete it, and support has the data deletion instructions.